可口可乐广告——用谷物喂鸽子拼出商标
1960年，威尼斯圣马可广场上用谷物摆出的可口可乐广告 [800x556]
评论 (50)
SuperluminalMuskrat1,270 赞2018/9/12
Italy has a weird thing with pigeons. I dunno if its the volume of priceless marble statuary or what, but I have never seen so many pigeons in one place than Saint Marks Square. Dozens of people feeding them at all times, some people walked around with pigeons perched on every horizontal part of their body, and then you go to a restaurant and it's on the goddamn menu. Every city seemed to have a designated pigeon area where all the birds would gather, and it was always crawling with locals and tourists, and just about each one of these places also had someone peddling bird seed.
意大利人对鸽子有种说不清的执念。我也不知道是因为那些价值连城的大理石雕塑太多了还是怎么回事，但在圣马可广场（Saint Marks Square）看到的鸽子数量，简直是我这辈子见过最多的。随时都有几十号人在那儿喂鸟，有些人身上简直挂满了鸽子，每个能站脚的地方都蹲着一只，然后你转头去餐厅一看，好家伙，那玩意儿居然直接写在菜单上了。每座城市好像都有个专门的“鸽子聚集区”，成群结队的鸟全聚在那儿，周围全是本地人和游客，而且每个地儿基本上都有人兜售鸟食。
[已删除]657 赞2018/9/12
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nakedBiondo109 赞2018/9/12
I live in Verona, very close to Venice.
Here pigeons are a problem, but nothing compared to the number in Saint Mark Plaza in Venice. Imho the police should give fines to anyone who feeds them, even small, or at least tell people that it's illegal and shouldn't be done.
我住在维罗纳，离威尼斯很近。
这儿的鸽子也挺烦人的，但跟威尼斯圣马可广场那规模比起来简直是小巫见大巫。依我看，警察应该给那些喂鸽子的人开罚单，哪怕是随手喂点碎屑也不行，最起码也得告诉大家这行为是违法的，不该这么干。
[已删除]37 赞2018/9/13
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casualsax43 赞2018/9/13
Fun fact, that's why they were introduced in [New York City.](https://www.nypl.org/blog/2012/08/23/how-did-pigeon-get-nyc)
说个冷知识，这就是为什么鸽子会被引入到纽约市（New York City）的原因。
covfefeobamanation17 赞2018/9/13
I saw a seagull eat a pigeon in Venice. Weird to see.
我在威尼斯看到一只海鸥把鸽子给吃了。看着真够诡异的。
[已删除]122 赞2018/9/12
they could arrest at least 5 each day to make an example. one every few hours
他们每天至少该抓个5个人来杀鸡儆猴。每隔几个小时就抓一个。
[已删除]230 赞2018/9/12
For tourist cities, that’s probably not good for business. Also o wouldn’t want to visit the type of city that jails people who feed pigeons.
对于旅游城市来说，这恐怕对生意没啥好处。再说，我也不想去那种连喂个鸽子都要抓人的城市。
Tsorovar70 赞2018/9/12
Perhaps if they arrested five pigeons a day?
也许每天抓个五只鸽子能管用？
westernmail25 赞2018/9/13
And thus started the Great Pigeon War. Grab your umbrellas folks, it's gonna be a shitfest.
于是，伟大的鸽子战争就这样打响了。大伙儿赶紧抄起雨伞吧，这下肯定要乱成一锅粥了。
FlyByNightt17 赞2018/9/13
Whatever you do, don't ask Australia for advice. The last time they fought birds, they lost.
不管你打算干什么，千万别去问澳大利亚人。
上次他们跟鸟打仗，结果还输了。
[已删除]80 赞2018/9/12
but you also do not want polluting flying rats in your cities
但你也不想让那些会飞的“污染老鼠”在你的城市里到处乱窜。
Krelliamite16 赞2018/9/13
Why jump straight to arresting them? Seems like a fine or something along those lines would be not only easier to do but also much more cost effective.
干嘛一上来就直接抓人啊？感觉罚点钱或者类似的惩罚不仅执行起来更容易，而且性价比也高得多。
SuperluminalMuskrat19 赞2018/9/12
Calm down, Mussolini.
别激动，墨索里尼。
Yvgar18 赞2018/9/12
Distribute free poisoned pigeon food to tourists
给游客发免费的毒鸽子饲料。
Ivan-FTW17 赞2018/9/12
Yeah, I went to Italy as a school field trip (Not free of course) and in venice, my friend (5ft) had her sandwich stolen by a seagull. One that sat on her head and made her drop it then a whole colony came to fight for it. Also, some gulls are huge in venice compared to the ones in Canada
是啊，我之前去意大利参加学校的实地考察（当然不是免费的），在威尼斯的时候，我朋友（身高5英尺）的三明治被一只海鸥给抢了。那只海鸥直接落到她头上，害她把三明治给掉了，接着整整一群海鸥都跑过来抢吃的。
还有，威尼斯的海鸥比起加拿大的那些简直大得离谱。
SpadoKln33 赞2018/9/12
You're so true lol! Maybe because we love them so much (except when they shit on you) and they're so tasty when baked
你说得太对了哈哈哈！可能是因为我们太爱它们了（除了它们拉你一身的时候），而且烤着吃味道真是一绝。
SuperluminalMuskrat48 赞2018/9/12
I have never been shit on by a bird in my life, except when I went to italy and got shit on three times in a week.
我这辈子从来没被鸟屎砸中过，直到去了趟意大利，一周内被砸了三次。
SpadoKln21 赞2018/9/12
Welcome to "shit" land mate. And you should see in Rome!
欢迎来到“屎”之国度，伙计。你还没去罗马看过呢！
392 赞2018/9/12
I can see the headline now "Coke advertisement hits the streets, leaves foul smell in the air" Edit: fowl to foul for sticklers
我已经能想象出头条新闻了：“可口可乐广告登上街头，空气中留下一股恶臭”
编辑：为了纠错狂把 fowl 改成 foul
20 赞2018/9/12
Thanks coca cola for the bird shit! I'm buying Pepsi.
谢了啊可口可乐，送我一坨鸟屎！老子以后改喝百事了。
16 赞2018/9/12
Ehh pigeons aren't fowl though
呃，其实鸽子不算家禽吧。
150 赞2018/9/12
And, it leaves a longer lasting white "Coca Cola" behind for the next couple of weeks. That's what we call a two-fer in the business, Johnny.
而且，它还能留下一道经久不衰的白色“可口可乐”印记，够你难受好几个礼拜的。
这就是我们这行里说的“一箭双雕”啊，强尼。
127 赞2018/9/12
Was copied many years later - 
很多年后被抄袭了——
84 赞2018/9/12
Way back when that ad came out, I remember it being pointed out that many birds were copies of each other, thus it was photo-manipulated and not truly real. I'm not even sure OP's is real - plus, it may have been taken in 1960... on a camera and film from 1920.
想当年那则广告刚出来的时候，我记得有人指出过里面的很多鸟都是互相复制粘贴的，所以那根本不是实拍，而是后期修出来的。我甚至怀疑楼主发的这张是不是真的——再说了，这照片也可能是1960年拍的……用的却是1920年的相机和胶卷。
26 赞2018/9/13
Anyone else see Batman and not a bottle of Absolut?
有没有人跟我一样，看到的不是Absolut伏特加酒瓶，而是蝙蝠侠？
71 赞2018/9/12
Its illegal to feed pigeons in Saint Mark's square, I think its illegal in the whole of Venice. Source: I have been there myself and was warned not to do that as I would be getting a big fine.
在圣马可广场喂鸽子是违法的，我觉得整个威尼斯都禁这玩意儿。
来源：我自己去过那里，当时就被警告过千万别干这事儿，不然得吃张巨额罚单。
26 赞2018/9/12
I mean, I would think that having birds swarm you would be enough of a deterrent. There was a teenage girl near me who started scattering birdseed and the shrieked when they flocked to her. Dude, what did you think was gonna happen???
我是说，换我可觉得被一群鸟围攻本身就足够让人打退堂鼓了。我旁边有个十几岁的小姑娘开始撒鸟食，结果那一群鸟呼啦一下全围过去时，她尖叫得跟什么似的。哥们儿，你到底在想啥呢，不然你以为会发生啥？？？
17 赞2018/9/13
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31 赞2018/9/12
Is that really the case? It looks completely fake to me to be honest. Every person on there looks like it has been drawn, and every one of those letters with their extremely straight lines looks way too perfect.
那玩意儿真是真的吗？说实话，我看着觉得假透了。上面每个人看起来都像是画出来的，还有那些字母，每一笔线条都直得离谱，看起来也太完美了吧。
18 赞2018/9/12
That's completely legit! You can also ask 60s' pigeons for proof
这绝对是真的！你也可以找60年代的鸽子要证据。
23 赞2018/9/12
Afterwards Coke Cola was spelled out in pigeon shit
后来可乐的拼写都是用鸽子屎摆出来的。
12 赞2018/9/12
Two words: pigeon mites. I learned not to eat outside in Italy real fast.
俩词：鸽子螨。
我很快就学会了在意大利别在户外吃东西。
5 赞2018/9/13
Assassin's Creed 2! I thought I recognized this place even though I've never left the U.S.
《刺客信条2》！我居然一眼就认出了这地方，尽管我这辈子还没出过美国呢。
3 赞2018/9/12
This advertisement cause a literal shitstorm back then...
当年这广告可是引发了一场真正的“屎”诗级风暴……
3 赞2018/9/13
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3 赞2018/9/13
I appreciate the translation but you can still call it San Marco Square since that was his actual name
谢谢你的翻译，不过你其实还是可以直接叫它圣马可广场的，毕竟那才是它本来的名字。
2 赞2018/9/12
How did the residents of Venice feel about the aftermath? That looks like a lot of pigeon poo.
威尼斯当地居民对后续的影响感觉如何？看起来那儿全是鸽子屎啊。
2 赞2018/9/12
Does anyone know if there is a subreddit dedicated to really cool/original advertisements or marketing schemes?
有人知道哪个 subreddit 是专门分享那些超酷/有创意的广告或营销方案的吗？
2 赞2018/9/13
I posted this as a reply below, but thought I'd paste it here. Honestly... I was beyond shocked that there were no pigeons to speak of . I was just in Venice last year. I kept telling my teenage son about the millions of pigeons he'd see in Saint Mark's. We get there... and I swear... there were about 50 pigeons! I guess they have cracked down on feeding them and while there was one dear little old man selling dried corn, no one was buying and feeding the birds. It was so weird to not see the thousands upon thousands of birds. Also, gone? "The cats of Rome." I remember seeing cats every few 100 feet 20 years ago. I was also in Rome last year... and didn't see a single stray cat. I believe they are capturing them and taking them to an animal shelter outside of Rome. I did miss seeing the cats lounging about on statues.
我在下面的回复里发过这个，但想了想还是把它贴这儿吧。说实话……看到鸽子少得可怜，我简直惊呆了。
我去年刚去过威尼斯。我一直跟我十几岁的儿子念叨，说他在圣马可广场会看到成千上万只鸽子。结果我们到了那儿……我发誓……也就差不多50只鸽子！我猜他们现在严厉打击喂食行为了，虽然当时有个亲切的老大爷在卖干玉米，但根本没人买去喂鸟。见不到成千上万只鸽子的场面，感觉真的好奇怪。
还有，“罗马的猫”也不见了？我记得20年前每走几百英尺就能看到猫。我去年去罗马的时候……一只流浪猫都没见着。我估计他们是把猫都抓起来，送到罗马郊外的动物收容所去了。我还真挺怀念以前看猫咪在雕像上瘫着休息的样子的。
2 赞2018/9/13
inb4 somebody recreates this today with the message "Send Nudes"
坐等哪个大神今天就用“发裸照”这个信息把这玩意儿给复刻出来。
2 赞2018/9/13
How did they lay grains fast enough that the previous grains on the ground wouldn't already be eaten and become a blob of pigeons from a bird's eye view?
他们是怎么做到撒谷子的速度快到还没被吃掉的，不然从上帝视角看下去，地上这些谷子不早就变成一坨鸽子团了？
2 赞2018/9/13
Am I the only one that read 'Coca Cola' in Jim Hobart's voice?
难道只有我一个人是用吉姆·霍巴特（Jim Hobart）的声音读出“可口可乐”这几个字的吗？
2 赞2018/9/12
I see silly nonsense ads like these and think “why? why do this?”. But now I’ll be thinking about Coca Cola advertising all day. Touché.
我看到这种蠢得要死的广告，心想“图啥啊？为什么要搞这种东西？”但现在好了，我满脑子想的都是可口可乐的广告。算你狠（Touché）。
1 赞2018/9/12
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1 赞2018/9/12
And yes those are pigeons.
没错，那些确实是鸽子。
1 赞2018/9/12
Didn’t the Italians breed Falcons and other birds of prey to contain more pigeons.
意大利人不是为了控制鸽子数量，才特意培育了隼和其他猛禽吗？
1 赞2018/9/12
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1 赞2018/9/13
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1 赞2018/9/13
Damn it, now the tupence song from Mary Poppins is in my head.
真该死，现在《欢乐满人间》里那首“两便士”的歌一直在脑子里挥之不去。